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With the potential expansion of legalized online gaming in the United States as well as in the global market, customer retention is critical to the continued growth and success of an online casino. While customer churn prediction can be an essential part of customer retention efforts, it has received very little attention in the gaming literature.
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marketing strategies. However, the value of customer loyalty programs has been questioned in part because empirical research on the effects of loyalty schemes has been inconclusive. The purposes of this study are to aid understanding of the effectiveness of casino loyalty programs, to segment loyalty program members, and to compare Existing Customers vs. New Customers | Optimove Mar 13, 2013 · Example 1: Online Casino Site. The future value forecasts for a particular casino site indicated that 91% of future revenues would come from its existing customer base, with only 9% to come from newly acquired customers. This ratio may indicate that the company is not successful enough at acquiring new customers. on customer retention to MAINTAIN PROFIT
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